WhatsApp Channels is a broadcasting
tool within WhatsApp that allows the Channel creator to share posts,
updates, etc. with their
followers. It is a one-to-many sending option for the creator (who may or may
not be the channel admin) while the follower can’t reply in the Channel.
Channels are a one-way
broadcast tool for admins to send text, photos, videos, stickers, and polls. They can be
found in a new tab called Updates on WhatsApp. Only channel admins can send out broadcasts, providing some structure to
the whole system.
To create a WhatsApp Channel, you
need a WhatsApp account. You can access Channels through the WhatsApp Business app. However, please note that WhatsApp Channels has begun
rolling out but isn’t available to everyone yet. Some features,
like being able to create a channel, might not be available to you yet.
For more information on how to create a WhatsApp Channel and customize it, you can visit the WhatsApp Help Center.